Digital Marketing Specialist Programme

Upskill for Your Dream Job

DARE TO DISRUPT WITH DIGITAL MARKETING

November 10, 2022

Application Deadline:
November 09, 2022

4 Months

Live Webinar with Faculty

INR 22,000 + GST

EMI Option Available

 

Graduate or Diploma Holder with at least 50% marks in either Diploma or graduation or post-graduation or its equivalent.

Programme Overview

The marketing world has undergone a huge transformation. The prevalence of new technologies and the increasingly digital savvy consumer have altered how marketers acquire, engage, and keep customers. How do modern customers get information, make decisions, and want to be engaged? How can modern marketers continue to win consumers and grow in a digital world?

Careerthon’s  Executive Programme in Digital Marketing will enable participants to:

  • Reimagine marketing in the digital age to create change and sustain growth.
  • Understand the impact of the Internet on consumer expectation and behavior.
  • Develop a digital marketing strategy using models and processes.
  • Leverage new technologies to target customers, personalise content, measure performance, and constantly improve performance.

220million

The estimated size of online shoppers in India by 2025.

(INDIAN BRAND EQUITY FOUNDATION, 2022)

1.5 Billion

Projected number of Internet users in India by 2040, indicating a big market potential in Internet services.

(STATISTA, 2022)
 

Careerthon Placement Services

  • Students placed at Microsoft, ICICI Bank, Infosys, HDFC, AirBnB, TCS, Ola, Flipkart, JSW, Wipro, Honeywell, JP Morgan, Reliance Jio, Mahindra, Gartner, Accenture, Cognizant, amongst others

Who is this Programme for?

The Digital Marketing programme is relevant for any professional seeking to become more relevant, agile, and competitive in the modern marketing scenario.

  • Graduates who want to increase their industry-readiness
  • Early professionals aspiring to shift to digital marketing roles
  • Managers in marketing, sales, brand or communication interested in using digital marketing skills to increase impact
  • Senior managers and leaders keen on reimagining growth by learning about the modern digital customer
  • Consultants and entrepreneurs who want to reach new customers

Programme Highlights

Build expertise

18 weeks of rigorous, vibrant learning

Competitive advantage

Get a certificate from Careerthon

Balanced learning

A combination of strategy and operations, left and right brain

Get the latest thinking

Proficient & Experienced faculty

Highly interactive pedagogy

Combination of recorded lectures, assignments* and quizzes

Learning Outcomes

  • Strategise Learn frameworks to make goals, plan campaigns, and reach customers
  • Execute Know the various channels and platforms to get your marketing off the ground
  • Engage Understand what keeps customers engaged between attention and action
  • Measure Grasp the science of measuring performance versus plan
  • Optimise Know how to continuously improve performance to increase ROI with data and analytics
  • Learn Get useful insights from leading industry experts on strategic planning and digital ROI initiatives
  • 360-degree alignment Modify current business operations to provide a better online experience

Programme Modules

1.1 Introduction to Marketing and Advertisements
1.2 Introduction to Digital Marketing and Its Advantages over Traditional Marketing
1.3 Customer Centricity
1.4 What is SEO and how do Search Engines Work?
1.5 Understanding On-page and Of-page SEO In Detail
1.6 Keyword research
1.7 Technical SEO, Mobile SEO, and Schema Markups
1.8 Link building – Blogger Outreach and Other Techniques
1.9 Social SEO, Local SEO, and International SEO
1.10 SEO Audits
1.11 SEO Tools – SEMrush, Ahrefs, etc.
1.12 Algorithm Updates
1.13 How to Rank #1 on Google?

2.1 Introduction to Business Problems and Hypotheses Formulation in the following domains:

    • Marketing
    • Retail

3.1 Segmentation, Targeting, and Positioning

  • Understanding Consumer Behavior
  • Influences on Consumer Behavior
  • Product Mix Decision
  • Branding Decisions

4.1 Designing Service Offering

    • Understanding Pricing Strategies
    • Channel Design Decisions
    • Channel Management Decisions
    • Developing Advertising Campaigns
    • Developing Sales Promotions
    • Sponsorship Campaigns
    • Managing Public Relations

5.1 Brand Positioning
5.2 Engagement Strategy
5.3 PR Activities

6.1 Data Science in Marketing
6.2 Statistics for Data Science
6.3 Introduction to Supervised and Unsupervised Learning
6.4 Linear and Logistic Regression
6.5 Applications of Analytics – Market Basket Analysis, Customer Segmentation, and Customer Lifetime Value

7.1 What is Social Media Optimization?
7.2 Why Social Media Marketing?
7.3 Different Social Media Platforms – Quora, Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.
7.4 Promotion of Content or Product(s) on these platforms
7.5 Managing and Driving Engagement
7.6 Guidelines and Best Practices
7.7 Social Media Platforms – Case studies

8.1 Why Video Marketing?
8.2 How to Rank YouTube Videos at #1 Position?
8.3 Different Video Platforms – YouTube, etc.
8.4 Video Marketing for B2C Businesses
8.5 Video Marketing for B2B Businesses
8.6 Live Streaming and Video Uploads
8.7 Generating Leads from Videos
8.8 Optimizing Videos for Ranking

9.1 Google Ads

  • What is Search Engine Marketing?
  • Overview of Different Paid Marketing Platforms – Google Ads and Facebook and Instagram Ads
  • Keyword Research for Google Ads, Bidding, Search, and Search Network Campaigns
  • Google Display Campaigns
  • Conversion Tracking
  • Remarketing
  • Mobile Ad Campaigns
  • A/B Testing
  • Scheduling Ads
  • Media Planning
  • Reporting and Management
  • Google Ads Account Audit
  • What is Programmatic Buying?
  • Programmatic vs Traditional Media Buying
  • Targeting Strategies in Programmatic Buying

9.2 Facebook and Instagram Ads

  • Understanding Facebook Marketing
  • Facebook Ads Manager
  • Business Manager
  • Facebook Ad Campaign Types and Objectives
  • Audience Targeting
  • Ad Formats
  • Budgeting and Scheduling
  • How to Add Facebook Pixel to a Website?
  • Reach and Frequency Buying

 9.3 LinkedIn Ads

  • Introduction to LinkedIn Advertising
  • Different Types of Campaigns
  • How to Find the Right Audience?
  • Account-based Marketing

10.1 What is Email Marketing?
10.2 Its Objectives
10.3 Tips and Tricks
10.4 Domain Reputation and SPF
10.5 Different Email Providers – Mailchimp, etc.
10.6 Campaign Creation – HTML and Built-in Editors
10.7 A/B Testing
10.8 Source Tracking, List Management, etc.

12.1 What is Affiliate Marketing?
12.2 Its Benefits
12.3 Different Platforms
12.4 Affiliate Tracking on a Website
12.5 How to Handle Affiliates?
12.6 Handling Fraudulent Transactions
12.7 Tips and Tricks

13.1 What is Content Marketing?
13.2 Its Objectives
13.3 Different Types of Content Marketing
13.4 Writing Blogs and Content and Promoting It on Different Platforms
13.5 Creating Engaging Videos and Promoting Them
13.6 What is Influencer Marketing?
13.7 How to Reach Out to Influencers and Engage Them?

14.1 Understanding Google Analytics and Visitors’ Traffic Matrices
14.2 Understanding Visitor Behavior using Multiple Metrics
14.3 Slicing and Dicing Data
14.4 Understanding Growth Patterns
14.5 How to Build a Marketing Strategy by Seeing Traffic Patterns?
14.6 Channel Performance, Setting Goals, and Creating Reports and Dashboards
14.7 Measuring ROI as an Integrated Approach and Strategy Creation

  • Note: Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/ adapted to fit the total programme hours.