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Executive Programme in Digital Marketing

Upskill for Your Dream Job

October 10, 2022

Application Deadline:
September 09, 2022

4 Months

Live Webinar with Faculty

INR 22,000 + GST

EMI Option Available

Special Corporate Enrolment Pricing

Graduate or Diploma Holder with at least 50% marks in either Diploma or graduation or post-graduation or its equivalent.

Programme Overview

The marketing world has undergone a huge transformation. The prevalence of new technologies and the increasingly digital savvy consumer have altered how marketers acquire, engage, and keep customers. How do modern customers get information, make decisions, and want to be engaged? How can modern marketers continue to win consumers and grow in a digital world?

Careerthon’s Executive Programme in Digital Marketing will enable participants to:

Reimagine marketing in the digital age to create change and sustain growth.
Understand the impact of the Internet on consumer expectation and behavior.
Develop a digital marketing strategy using models and processes.
Leverage new technologies to target customers, personalise content, measure performance, and constantly improve performance.

220million

The estimated size of online shoppers in India by 2025.

(INDIAN BRAND EQUITY FOUNDATION, 2022)

1.5 Billion

Projected number of Internet users in India by 2040, indicating a big market potential in Internet services.

(STATISTA, 2022)

Careerthon Placement Services

Students placed at Microsoft, ICICI Bank, Infosys, HDFC, AirBnB, TCS, Ola, Flipkart, JSW, Wipro, Honeywell, JP Morgan, Reliance Jio, Mahindra, Gartner, Accenture, Cognizant, amongst others

Who is this Programme for?

The Digital Marketing programme is relevant for any professional seeking to become more relevant, agile, and competitive in the modern marketing scenario.

Graduates who want to increase their industry-readiness
Early professionals aspiring to shift to digital marketing roles
Managers in marketing, sales, brand or communication interested in using digital marketing skills to increase impact
Senior managers and leaders keen on reimagining growth by learning about the modern digital customer
Consultants and entrepreneurs who want to reach new customers

Programme Highlights

Build expertise

18 weeks of rigorous, vibrant learning

Competitive advantage

Get a certificate from Careerthon

Balanced learning

A combination of strategy and operations, left and right brain

Get the latest thinking

Proficient & Experienced faculty

Highly interactive pedagogy

Combination of recorded lectures, assignments* and quizzes

Note: *Assignments are graded either by industry practitioners who are available to support participants in their learning journey and/or by the Emeritus grading team.

Additional Certifications Offered (Optional)

Note:
– These are suggested tools that could be covered in this programme, basis tools used in the earlier cohorts. These could change subject to faculty discretion.

Learning Outcomes

Strategise Learn frameworks to make goals, plan campaigns, and reach customers
Execute Know the various channels and platforms to get your marketing off the ground
Engage Understand what keeps customers engaged between attention and action
Measure Grasp the science of measuring performance versus plan
Optimise Know how to continuously improve performance to increase ROI with data and analytics
Learn Get useful insights from leading industry experts on strategic planning and digital ROI initiatives
360-degree alignment Modify current business operations to provide a better online experience

Programme Modules

Module 1: Introduction to Marketing Management

Marketing Management Overview
Concept of Perceived Value
Needs, Wants and Demand
Product Life Cycle

Module 1: Introduction to Marketing Management

Marketing Management Overview
Concept of Perceived Value
Needs, Wants and Demand
Product Life Cycle

Module 1: Introduction to Marketing Management

Marketing Management Overview
Concept of Perceived Value
Needs, Wants and Demand
Product Life Cycle

Module 1: Introduction to Marketing Management

Marketing Management Overview
Concept of Perceived Value
Needs, Wants and Demand
Product Life Cycle

Note: Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/ adapted to fit the total programme hours.

Programme Director

Prof. Subin has completed his Fellow Program in Management from IIM Kozhikode. His doctoral dissertation explored rumor sharing behavior among consumers in the marketplace. Subin has earned his MBA and BTech degrees from Kerala University. His research interests include Consumer Behavior, Word of Mouth, Rumor Research in Marketing, Customer Relationship Management, and Digital Marketing. He has been associated with various organisations prior to joining IIM Indore, which include IIM Trichy, Institute for Financial Management and Research, Institute for Customer Relationship Management, Tata Elxsi, and Wipro. Subin has worked on multiple projects in domains such as consumer research and insights, digital marketing, marketing automation, and marketing of high-technology services.

Shewta Aggarwal

Assistance Professor

Programme Certificate

Participants will be awarded with Certificate of Completion on meeting the below criteria. A minimum of 70% in the required assignments. Completion of the capstone where applicable. A minimum of 50% of the videos must be viewed.

Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of Careerthon.

Executive Programme in Digital Marketing

Upskill for Your Dream Job

Programme Overview

220million

1.5 Billion

Careerthon Placement Services

Who is this Programme for?

Programme Highlights

Build expertise

Competitive advantage

Balanced learning

Get the latest thinking

Highly interactive pedagogy

Additional Certifications Offered (Optional)

Learning Outcomes

Programme Modules

Programme Director

Programme Certificate

Kickstart Your Career with Careerthon