Digital Marketing Specialist Training Course in Noida

Digital Marketing Specialist Programme

Upskill for Your Dream Job

DARE TO DISRUPT WITH DIGITAL MARKETING

15th of every month

Application Deadline:
13th of every month

4 Months

Live Webinar with Faculty

INR 70,000 + GST

EMI Option Available

Graduate or Diploma Holder with at least 50% marks in either Diploma or graduation or post-graduation or its equivalent.

Programme Overview

The marketing world has undergone a huge transformation. The prevalence of new technologies and the increasingly digital savvy consumer have altered how marketers acquire, engage, and keep customers. How do modern customers get information, make decisions, and want to be engaged? How can modern marketers continue to win consumers and grow in a digital world?

Careerthon’s Executive Programme in Digital Marketing will enable participants to:

Reimagine marketing in the digital age to create change and sustain growth.
Understand the impact of the Internet on consumer expectation and behavior.
Develop a digital marketing strategy using models and processes.
Leverage new technologies to target customers, personalise content, measure performance, and constantly improve performance.

220million

The estimated size of online shoppers in India by 2025.

(INDIAN BRAND EQUITY FOUNDATION, 2022)

1.5 Billion

Projected number of Internet users in India by 2040, indicating a big market potential in Internet services.

(STATISTA, 2022)

Careerthon Placement Services

Students placed at Microsoft, ICICI Bank, Infosys, HDFC, AirBnB, TCS, Ola, Flipkart, JSW, Wipro, Honeywell, JP Morgan, Reliance Jio, Mahindra, Gartner, Accenture, Cognizant, amongst others

Who is this Programme for?

The Digital Marketing programme is relevant for any professional seeking to become more relevant, agile, and competitive in the modern marketing scenario.

Graduates who want to increase their industry-readiness
Early professionals aspiring to shift to digital marketing roles
Managers in marketing, sales, brand or communication interested in using digital marketing skills to increase impact
Senior managers and leaders keen on reimagining growth by learning about the modern digital customer
Consultants and entrepreneurs who want to reach new customers

Programme Highlights

Build expertise

18 weeks of rigorous, vibrant learning

Competitive advantage

Get a certificate from Careerthon

Balanced learning

A combination of strategy and operations, left and right brain

Get the latest thinking

Proficient & Experienced faculty

Highly interactive pedagogy

Combination of recorded lectures, assignments* and quizzes

Learning Outcomes

Strategise Learn frameworks to make goals, plan campaigns, and reach customers
Execute Know the various channels and platforms to get your marketing off the ground
Engage Understand what keeps customers engaged between attention and action
Measure Grasp the science of measuring performance versus plan
Optimise Know how to continuously improve performance to increase ROI with data and analytics
Learn Get useful insights from leading industry experts on strategic planning and digital ROI initiatives
360-degree alignment Modify current business operations to provide a better online experience

Programme Modules

Module 1: Search Engine Optimization (SEO)

1.1 Introduction to Marketing and Advertisements
1.2 Introduction to Digital Marketing and Its Advantages over Traditional Marketing
1.3 Customer Centricity
1.4 What is SEO and how do Search Engines Work?
1.5 Understanding On-page and Of-page SEO In Detail
1.6 Keyword research
1.7 Technical SEO, Mobile SEO, and Schema Markups
1.8 Link building – Blogger Outreach and Other Techniques
1.9 Social SEO, Local SEO, and International SEO
1.10 SEO Audits
1.11 SEO Tools – SEMrush, Ahrefs, etc.
1.12 Algorithm Updates
1.13 How to Rank #1 on Google?

Module 2: Understanding Business Problems

2.1 Introduction to Business Problems and Hypotheses Formulation in the following domains:

- Marketing
- Retail

Module 3: Marketing Principles

3.1 Segmentation, Targeting, and Positioning

Understanding Consumer Behavior
Influences on Consumer Behavior
Product Mix Decision
Branding Decisions

Module 4: Marketing Mix Decisions

4.1 Designing Service Offering

- Understanding Pricing Strategies
- Channel Design Decisions
- Channel Management Decisions
- Developing Advertising Campaigns
- Developing Sales Promotions
- Sponsorship Campaigns
- Managing Public Relations

Module 5: Branding Marketing and PR Communications

5.1 Brand Positioning
5.2 Engagement Strategy
5.3 PR Activities

Module 6: Marketing Analytics 6.1 Data Science in Marketing

6.1 Data Science in Marketing
6.2 Statistics for Data Science
6.3 Introduction to Supervised and Unsupervised Learning
6.4 Linear and Logistic Regression
6.5 Applications of Analytics – Market Basket Analysis, Customer Segmentation, and Customer Lifetime Value

Module 7: Social Media Optimization (SMO)

7.1 What is Social Media Optimization?
7.2 Why Social Media Marketing?
7.3 Different Social Media Platforms – Quora, Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.
7.4 Promotion of Content or Product(s) on these platforms
7.5 Managing and Driving Engagement
7.6 Guidelines and Best Practices
7.7 Social Media Platforms – Case studies

Module 8: Video Marketing

8.1 Why Video Marketing?
8.2 How to Rank YouTube Videos at #1 Position?
8.3 Different Video Platforms – YouTube, etc.
8.4 Video Marketing for B2C Businesses
8.5 Video Marketing for B2B Businesses
8.6 Live Streaming and Video Uploads
8.7 Generating Leads from Videos
8.8 Optimizing Videos for Ranking

Module 9: Paid Marketing

9.1 Google Ads

What is Search Engine Marketing?
Overview of Different Paid Marketing Platforms – Google Ads and Facebook and Instagram Ads
Keyword Research for Google Ads, Bidding, Search, and Search Network Campaigns
Google Display Campaigns
Conversion Tracking
Remarketing
Mobile Ad Campaigns
A/B Testing
Scheduling Ads
Media Planning
Reporting and Management
Google Ads Account Audit
What is Programmatic Buying?
Programmatic vs Traditional Media Buying
Targeting Strategies in Programmatic Buying

9.2 Facebook and Instagram Ads

Understanding Facebook Marketing
Facebook Ads Manager
Business Manager
Facebook Ad Campaign Types and Objectives
Audience Targeting
Ad Formats
Budgeting and Scheduling
How to Add Facebook Pixel to a Website?
Reach and Frequency Buying

9.3 LinkedIn Ads

Introduction to LinkedIn Advertising
Different Types of Campaigns
How to Find the Right Audience?
Account-based Marketing

Module 10: Email Marketing

10.1 What is Email Marketing?
10.2 Its Objectives
10.3 Tips and Tricks
10.4 Domain Reputation and SPF
10.5 Different Email Providers – Mailchimp, etc.
10.6 Campaign Creation – HTML and Built-in Editors
10.7 A/B Testing
10.8 Source Tracking, List Management, etc.

Module 12: Affiliate Marketing

12.1 What is Affiliate Marketing?
12.2 Its Benefits
12.3 Different Platforms
12.4 Affiliate Tracking on a Website
12.5 How to Handle Affiliates?
12.6 Handling Fraudulent Transactions
12.7 Tips and Tricks

Module 13: Content Marketing and Influencer Marketing

13.1 What is Content Marketing?
13.2 Its Objectives
13.3 Different Types of Content Marketing
13.4 Writing Blogs and Content and Promoting It on Different Platforms
13.5 Creating Engaging Videos and Promoting Them
13.6 What is Influencer Marketing?
13.7 How to Reach Out to Influencers and Engage Them?

Module 14: Digital Marketing Analytics and Strategy and ROI Measurement

14.1 Understanding Google Analytics and Visitors’ Traffic Matrices
14.2 Understanding Visitor Behavior using Multiple Metrics
14.3 Slicing and Dicing Data
14.4 Understanding Growth Patterns
14.5 How to Build a Marketing Strategy by Seeing Traffic Patterns?
14.6 Channel Performance, Setting Goals, and Creating Reports and Dashboards
14.7 Measuring ROI as an Integrated Approach and Strategy Creation

Note: Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/ adapted to fit the total programme hours.